Evaluating the efficiency and effectiveness of an investment is an essential part of running a business.
Since sales are what keep a business running, the return on investment (or ROI) of your sales training is a valuable tool for assessing the company’s performance. ROI measurement is a bit tricky but very useful to companies who want to make the best of their sales teams.
Moreover, choosing a specific training course and the right ROI measurement methods is quite difficult.
Source - Read More at: salesdrive.info
Excellent article that highlights 4 distinct ways to evaluate how effective your sales training is, in real world applications.
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