Let’s take a look at some of the reasons and ways sales is important in every business.

Sales provides customers with the solutions they need

With business it’s all about problem-solving. Finding a gap, or an area where someone needs a product or service, and filling that need for them.

Salespeople connect the problem a business solves with people who need that solution.

By collaborating with other departments, a sales team can help a company to cater better to its customers. Because salespeople often sit and talk with customers, they can find out what their specific pain points are and how the customer specifically phrases them.

For example, you could approach selling a workout plan by talking about what percentage of muscle mass a person could gain or how many reps you estimate them being able to do overtime. But it probably won’t resonate as well as selling them on the idea how good, strong, and sexy they’ll feel after completing the program.

Communicating with the customer helps the company to better solve their problems. Getting inside the customer’s mind will then help the entire company better cater to their needs, and present how the product solves their problems in a way that the customer understands and resonates with. Which in turn, will help bring future success in selling or marketing to other potential customers.

Source - Read More at: medium.com