How do you find these sets of employees, and more importantly, how do you retain them and boost their loyalty to your business? Staff loyalty is built from the beginning of your hiring process and gradually increases or declines with the way you treat your team as they grow through the ranks. However, a recent study shows that over
81% of workers will willingly leave their current jobs for a more favorable offer.
It indicates that employee loyalty is on the low; hence, the need to put a structure in place that encourages staff loyalty. Increased staff loyalty among workers leads to a boost in retention and productivity.
Here are 15 ways your business can increase employee engagement and loyalty.
1. Understand ‘Employee Loyalty’
Employee loyalty is the deep sense of allegiance a staff has towards their employer. A loyal employee is willing to make personal sacrifices to benefit the organization. Loyal employees don’t start with an exit plan, but they give the employer ample time to replace them even when they need to leave. Although some staff may be naturally loyal than others, it rests on you to keep those with higher loyalty tendencies. They need a sense of validation for the work they do and also need to
feel they are a part of the company.
2. Invest In The Recruitment Process
The resources you put into a recruitment process can take a lot. But when done right, it pays off when you find the right employee. You need to be selective on the front end, so you lose fewer people as the years go by. When you hire well-matched employees, retaining them takes less effort because they are naturally inclined to show loyalty to the organization.
Additionally, as you recruit new staff, introduce the candidate to others on your team. Give them tasks to complete or share samples of past work, and screen their personality. Their values should match those of the organization. A well-matched person naturally blends with your other team members, complementing their skills and fitting right in with the overall culture.
3. Remove Uncertainty
It is not in doubt that the present time job positions come with uncertainties than in previous years. There have been multiple changes in the economy, and innovations likewise disrupt previously stable job markets.
In a study recently carried out by University College London, these pervasive uncertainties can create a stressful atmosphere that leaves employees feeling miserable.
Although it does not single handedly rest on a company to fix an uncertain economy, employers can at least try to make work more stable and predictable by keeping their employees in the know and warning them of imminent change.
4. Involve Your Employees
When employees feel disconnected from the company, it makes them disloyal. Most employees are disloyal because they feel overlooked or undervalued. It arises due to the lack of staff involvement in the affairs of the company or making their roles seem useless.
What you need to do is develop strategies to get your employees involved in the day to day running of the company. It doesn’t mean all your employees should be management staff. What you need to do is make them know their role, no matter how little is essential to the overall growth of the business.
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