Sales Enablement can be defined as getting the right content, in the right hands, at the right time, with the right message to further the right sales opportunity. A lot of right’s, right?

At face value, this seems like a straightforward task.

Have a Sales Enablement charter.

Build the right sales plays and messaging for the right situations.

And then make sure that the field understands and can execute.

Source - Read More at: blog.thebrevetgroup.com

Another terrific post from The Brevet Group!