Sales Enablement can be defined as getting the right content, in the right hands, at the right time, with the right message to further the right sales opportunity. A lot of right’s, right?
At face value, this seems like a straightforward task.
Have a Sales Enablement charter.
Build the right sales plays and messaging for the right situations.
And then make sure that the field understands and can execute.
Source - Read More at: blog.thebrevetgroup.com
Another terrific post from The Brevet Group!