I hate writing about or talking about CRMs. It’s boring and tiring. It is also a turnoff because I know salespeople have no love for the CRM. But this is this is the brutal, and often ignored, reality:

There is no weapon or tool in your sales arsenal that is more important or impactful to your long-term income stream than your prospect database.

Nothing.

Your database of prospects is what helps you make a living now and in the future. It does not make a difference what you sell; a well-managed, living, breathing prospect database is a gold mine that keeps on giving.

Your CRM is the most important tool in your sales arsenal because it……

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