How do you create the best and most efficient sales strategy? A great deal of recommendations out there tells you that as long as you have a recorded plan, a solid process, and a bullpen filled with reps who know your option inside and out, you’re ready.

The issue is, the majority of sales strategies are too internally focused. They succeed in documenting internal treatments however lose sight of the messages and abilities your reps demand to communicate value to your candidates and customers.

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