New Research Reveals Perceptions of Progress Toward Gender Diversity Are Misaligned Within Sales Organizations
Eighty-four percent of chief sales officers (CSOs) report they are satisfied with the gender diversity of their sales organizations; however, men still outnumber women in all levels of the organization, according to Gartner, Inc.
"Heading into #InternationalWomensDay 2020, Gartner analyst Cristina Gomez discusses what leaders need to do to close the gender gap in sales."
“While heads of sales are generally satisfied with the diversity of their organizations, our research found that the gender gap is still large and not getting better despite more attention being paid to the issue,” said Cristina Gomez, managing vice president in Gartner’s Sales practice. “In fact, while many organizations have made progress with hiring women in sales managers and leadership roles, most still fall way behind their male counterparts in similar roles, and perception differences between female and male employees may be the reason why.”
Gartner’s State of Gender Diversity in Sales: 2020 Report reveals a misalignment of perceptions on progress toward closing the gender gap in sales organizations among CSOs, sales leaders and sales reps. Despite CSOs’ efforts to improve gender diversity, nearly three quarters (74%) of female respondents and more than half of male respondents reported that their organizations still have a male-dominated sales culture.
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