Just as headlines sell stories, subject lines sell emails.
And if yours is trying to get you an in at a company, or even an informational interview, you want to sell it right—or what’s the point of even crafting that perfect message?
Effective subject lines “appeal to one of two things: utility or curiosity.”
Source - Read More at: www.themuse.com
We all work hard at crafting the perfect emails, but when your subject line is lackluster, chances are they will not even get opened, let alone read.
FACT……The most effective subject lines appeal to either Utility, or Curiosity.
Keeping this in mind, check out these amazing suggestions and see your open rates soar!