5 Phrases That Are Poison to a Sales Conversation

Salespeople entice prospects to book meetings with them based on their words, either spoken or written. With this in mind, word choice is incredibly important to be effective in sales. While an emotionally charged phrase might compel a prospect to sign the contract, an off-putting word could kill the opportunity.

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Like most business owners, I receive dozens of sales calls per week, and a solid 99% use one of these 5 phrases as an intro to the call. Most every salesperson I come into contact with is guilty of using one of these words or phrases if not more on a consistent basis. Becoming  cognizant of the negative effects these commonly used  phrases have on your ultimate goal of engaging your potential client, and then practicing the alternatives listed below, should dramatically increase the response rate with prospects — not to mention, your sales.