4 Ways Diversity Is Directly Linked to Profitability

Workforce diversity is becoming an increasingly vital component in the business world. There is good reason for this trend. Research shows that more diverse staffs have been linked to rising company productivity levels, which directly correlate with increased profitability. In fact, Barron’s recently published an article highlighting the many ways diversity has measurable impacts on firms’s success. In short, today’s businesses simply cannot afford to ignore diversity when hiring.

Bottom lines are impacted by diversity across the board: gender and sexuality, ethnicity — even age, which is often overlooked as a category of potential discrimination. Understanding how diversity of all types affects profitability is the first step to incorporating this broader-minded philosophy into a company’s culture. Below are four ways diversity impacts the bottom line for businesses of all sizes.

 

1. Diversity attracts more talent

Companies that display ethnic, gender and age diversity appeal to a broader spectrum of job seekers, giving those companies a better chance at attracting top talent. Today’s companies are in a fierce competition for the best employees and are always looking for ways to draw them in. Simply put, diverse companies appeal to a diverse workforce and have a distinct advantage over companies that do not have a healthy percentage of women and people of color and varying ages on staff. When recruiting, businesses that source candidates from a diverse base are more likely to hire people with diverse characteristics. 

2. Different experiences lead to more innovation

If everyone on the team thinks the same way, there’s little room for innovation, which creates a stifling environment for inventing the next big thing. On the other hand, people from dissimilar walks of life approach the world from a wide range of perspectives and offer unique intellectual capital to the companies for which they work.

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