When it comes to working conditions, we’ve come a long way in the past 100 years — and not just in the wealthiest countries. Global unemployment rates have been down since the 2008 financial crisis, and the number of new jobs created by technological disruption exceeds the number of old jobs that are automated. Yes, there are still ghastly sweatshops, windowless call centers, and asbestos-ridden factories. But, for the most part, there has arguably never been a better time in history to be employed, and it has also never been easier.
In this industrialized world, most employees desire consumer-like experiences. Stable jobs that pay well and give recognition are no longer enough. People want meaning and purpose, a sense of calling, and jobs that are crafted to their unique personalities. They want flexibility, fair compensation, tasks that stimulate, and perhaps most of all, they want to feel safe showing their “authentic selves.” Top employers know that they must cater to these significant expectations to be a serious competitor in the war for talent.
Source - Read More at: hbr.org