Company culture has long been relegated to the “fluffy” side of business in the minds of many corporate veterans and observers. An engaging, a friendly, a welcoming, or even just a pleasant place to work is often thought of as something nice to have … as long as the company is making money.
But companies are increasingly seeing a robust company culture as a means to achieve those more concrete goals rather than as just a nice-to-have as long as the concrete goals are met.
Henry Albrecht, the CEO of employee experience company Limeade, says culture will be king in the years to come. Limeade believes culture will rise on the priority list of CEOs, getting closer in terms of importance to board-level metrics like revenue, profit, and market share.
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