More and more, people are forming their first impression of you from the results of a web search on your name. When people are evaluating you in a professional capacity, they often go directly to your LinkedIn profile. But even if their research starts with Google, they’ll end up at LinkedIn because your profile will most likely be one of the top results.
So you need to be concerned about what you put in your LinkedIn profile — making sure it’s authentic, compelling to your audience and aspirational — positioning you for the future. You need to be equally focused on removing things from your profile that will get in the way of your success. You want all of the content to “wow” those who are making decisions about you.
Here are four things you should remove from your profile in order to make a positive impact on readers.
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