I’ve been to my share of good and bad sales kick-offs. While the intention was usually pure, too often the design of these events were flawed. Now as a consultant, I continued to hear the horror stories of failed SKOs. Budgets were through the roof, but the sessions didn’t achieve their goals. Year after year, we see many of the same mistakes.

When we speak with clients about their next annual kick-off, I often hear things that come across as ‘red flags’ to my former rep self. Here are three common mistakes that drive reps crazy:

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