What Is Sales Management?

Sales management is how sales managers organize, motivate, and lead their sales reps while tracking — and improving — team performance. This includes hiring top talent, training sales staff, coordinating operations across the sales department, and implementing a cohesive sales strategy that drives business revenues.

Think of it like a sports team. Have you ever heard of a top-ranked baseball team without a coach? Of course not. The coach provides the guidance, inspiration, strategy, and training that enable players to secure big wins. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result? Consistent sales growth and a happy team — not to mention sizable commissions.

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