Every day on LinkedIn, you find all kinds of sales content, especially about strategies for cold calling and getting meetings. There is also a lot of advice about how to acquire more followers or game the algorithm to make your content more visible. It’s important to recognize that some of the people who post this content are new to sales, meaning they are chapters behind others who have been working in sales for a long time. Rarely does a person come across content about self-development, even though it would improve people’s sales results and many other aspects of life. Who you are is a greater variable in your success than what or how you sell.
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