In a matter of months, COVID-19 turned our nation’s recruiting landscape from a candidate’s market to a job drought. In the midst of the pandemic, individuals are stressing about their health, more candidates are applying for remote work, and families are losing access to childcare services. In this hiring climate, in-person perks aren’t as attractive as they used to be. Talent that used to be lured by fancy ping pong tables or endless espresso are now seeking companies that will provide stable benefits and flexible work options. As applicant motives shift, so should your recruitment strategy.

Here’s how to navigate recruitment marketing during the current hiring climate:

1. Spotlight Safety

During a pandemic, feeling safe at work is a top priority for job seekers. 

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