The pen is mightier than the sword. Which is good, because you probably don’t want to threaten prospects into buying at sword-point.

As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce a client to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so.
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That’s why all salespeople should become word nerds. Here’s a list of 13 words that can help you close more deals and earn your prospects’ trust in the process.

Source - Read More at: blog.hubspot.com

Check out this powerful list of words that will help you get a positive reaction from your prospects. Becoming aware of the tremendous  power of words, and the negative or positive effect word choice can have on your audience, can result in substantially improved results when consistently implemented.