The ultimate guide to using LinkedIn to catapult your career

LinkedIn has become an invaluable career tool, with over 610 million users worldwide and thousands of recruiters searching user profiles every day. According to the Recruiter Nation Study, around 87% of recruiters find LinkedIn the most effective way to evaluate prospective candidates, compared to 43% who use Facebook and 22% who use Twitter.

As competition ramps up and hiring becomes far more competitive, recruiters are increasingly looking for new ways to acquire talent. Lucinda Pullinger, Global Head of HR at Instant Offices, explains why learning how to use LinkedIn to your advantage could lead to valuable new opportunities.  

In 2018, there were more job openings in the US than people to fill them, with a study reporting 6.3 million unemployed people versus 6.9 million open jobs. It is expected that by 2020, automation and big data will shape the way recruiters will hire and according to the Global Talent Trends Report, these are the top considerations:

Soft Skills – 91%

Hard skills refer to tangible abilities relating to qualifications or experience, like accounting or copywriting. Soft skills are more about general disposition and character, like how someone creatively solves a problem, deals with stress or works in a team. 91% of recruiters say soft skills matter as much or even more than hard skills.

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