Sales professionals are approaching the coming year with a sense of guarded optimism because the next months are an opportunity to return to normalcy. As a result, more sales teams are gaining the confidence to finally start making long-term plans again. For most, these plans include developing new selling skills to capitalizing on a global recovery.
As the recovery takes shape, selling organizations will need to become:
- More agile to track changing customer needs
- More influential to guide the customer’s thinking
- More adept in virtual outreach
These three skills will be critical for success in the environment that awaits in 2021. Customers change direction faster than ever, more factors shape their thinking, and their expectations for streamlined virtual engagement are high.
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