It’s no secret. Often times the best sales people do not make for the best sales coaches, yet sales departments continue to promote their top performers into coaching roles.
Personally, I believe this happens for 3 reasons. (1) It is how it has always been done. (2) It’s easy and convenient. (3) Sales departments have yet to define what characteristics make a good sales coach and how to identify those characteristics in the candidates.
Source - Read More at: www.ecsellinstitute.com