The 7 top hotel marketing channels and how to make the most of them

The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue.

Hotel marketing channels are the avenues where you interact with your guests (and potential guests). From research to booking to post-stay surveys, there are dozens of touchpoints throughout the guest journey that you, as a hotel marketer, need to engage with.

Read the full article at: