The 5 Demands of a Competent Sales Leader

The word “demand” or “demanding” can induce an adverse reaction, and not without good reason. The way we are using the word “demanding” here does not point to the autocrat or despotic leader, who doesn’t care about their people. The term “demand” as we are using it here means being uncompromising when it comes to a leader’s expectations. The following five demands are part of being a good and effective b2b sales leader.

High Standards In Sales

Competent sales leaders are demanding leaders, raising the people’s standards, and serving as an example. The demand for higher standards separates the competent from sales leaders who set no standards, or standards so low that none on their team is required to stretch themselves to reach them.

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