Taking on board Sales talent: how to recruit top-performing candidates

Best HR strategies to approach Sales hiring


Good sales professionals are always in high demand: companies need great performers in order to expand and reach new benchmarks. That is why the ability to attracthire and onboard outstanding sales managers and representatives is a fundamental competitive advantage for any business.


It is important to remember that sales hiring is not a one-time activity but rather a continuous process, since salespeople’s retention rates are often low. According to Bridge Group research cited in Forbes, “there is a minimum 20% annual turnover in Sales”, due to the fact that salespeople under high pressure burn out faster than other employees.


As a result, HR managers must adopt a versatile, proactive approach to continuously engage and recruit the best candidates with appropriate selling competencies. And even though there is no “silver bullet approach”, this can be done by developing comprehensive sales hiring strategies. Here are some best tips to enhance your sales talent sourcing, screening, and interviewing:

Never stop searching for great salespeople

The market is extremely competitive, so don’t wait until the moment you desperately need to fill a position. Instead, stay proactive and always be on the lookout for effective sales talent.

Look for sales-specific qualities

CVs and sales track records usually speak for themselves, but they cannot be the only factors that count. According to Business News Daily, sometimes it is “all about raw smartshunger and the ability to get things done”. As a recruiter, you should assess the candidates’ sales-focused skillsets and their market knowledgeHarvard Business School conducted a research and discovered that the best-performing sellers had certain character traits in common:


  • Advanced communication skills, meaning the ability to clearly convey the message at the client’s communication level.
  • Achievement oriented personality: this stands for and above average willingness to succeed. It also means that great sellers have a strong willpower in conjunction with a well-trained self-discipline.
  • Situational dominance: “a personal interaction strategy by which the customer accepts the salesperson’s recommendations and follows his or her advice”.


In addition, great salespeople usually have a “does-not-take-no” mindsetcompetitive personality, resourcefulness, persistence, empathy, attention to detail, and propensity to take initiative.

Source - Read More at: blog.corporate.jobrapido.com