Millennials and Gen-Zs are officially the largest global consumer group. What do most (if not all) of them have in common? Their deep passion for social media. Businesses that understand this are rapidly shifting how they engage with customers. Sure, emails and calls remain highly effective, but there's a new…...
Social Skills Matter ! Develop Yours Today
Often I hear people tell me they struggle with social skills. Whether it is social anxiety or not knowing how to read other people correctly, there are ways we can learn. We can push ourselves which can benefit our interactions with other people. If we can improve these interactions, we…...
The Real Score on ROI with Social Selling
Have you ever asked the question “what’s the ROI of social media?”For most B2B businesses, the highest return on investment is generated from social selling. Yet others struggle to see results of any kind, never mind a tangible ROI with social selling, that is measured by client acquisition.The debate over…...
How Important is the LinkedIn SSI Score?
What’s your thoughts on the LinkedIn SSI score, vanity metric of valuable tool?Some say it’s a helpful metric of performance on LinkedIn, while others say it’s useless and simply a vanity metric. Where do you stand? Do you use the SSI or even know what it is?The validity and usefulness…...
