Sales Compensation Trends of 2025 As businesses gear up for 2025, one thing is clear: the way we approach incentive compensation is changing. Employees expect more transparency, personalization, and fairness, while organizations are seeking smarter ways to align incentives with their goals. The result? A shift toward innovative strategies that…...
The Modern Sales Stack You Need in 2024
The global sales tech market is projected to grow to $104,470 million by 2030, expanding at a compound annual growth rate (CAGR) of 16.3% from 2024 to 2030. The takeaway for B2B organizations is clear: the sales tech landscape is rich with options. On average, a rep uses at least six different…...
Big Data in Marketing: Role, Applications, & Benefits –
Big Data relates to the huge amounts of structured and unstructured data generated daily. It has the potential to change how marketers do business. Big Data enables marketers to gain a fuller comprehension of their customer behavior, preferences, and demographics by gathering data from various sources, such as social media,…...
Complexity Bias, Occam’s Razor & Your Sales Process
Complexity bias — our tendency to value complexity over simplicity — is part of being human. But this natural leaning causes significant headaches and roadblocks when it bleeds into the sales world. Let’s talk about how to spot overcomplication in your sales process and what to do about it.To understand…...
Accelerating Your Deal Velocity: Are You Driving a ’79 Civic?
My first car was a used 1979 Honda Civic. Five-speed manual. Cracked dashboard. Brown. She was a beauty. At 60 horsepower, there was no possibility of burning rubber. Yet, my mother relentlessly warned about the dangers of driving too fast: “Speed kills, young man!”In modern sales, it’s the opposite. Deal…...
