With a recession on the minds of consumers, executives at banks and credit unions might be tempted to cut back on marketing investments. But the opportunity for outsize gains is there for those who are willing to pivot instead. Rather than doing less marketing, try new marketing tactics that strengthen…...
Different models certainly, but fintechs and traditional banks need each other
The UK fintech is rightfully regarded with envy as the zenith of technical innovation in the sector worldwide. Aided in no small way by a sympathetic regulatory environment that no longer eyes fintech with suspicion, rather as a necessary evolution. Banks, quite sensibly, now seek to foster innovation by supporting…...
