Selling is for everyone not just for sales professionals

Are you employed in direct sales? If so, keep reading. Are you not directly involved in sales? If so, definitely keep reading.


It doesn’t matter whether you are a college student, unemployed and looking for a job, a mum about to re-enter the workforce or a top executive in that coveted corner office of a multi-national company, each of us is in the business of selling ourselves each and every day.


New York Times best-selling author Daniel Pink summed it up in his book To Sell Is Human when he wrote: "At every opportunity you have to move someone – from traditional sales, like convincing a prospect to buy a new computer system, to non-sales selling, like persuading your daughter to do her homework."


Understanding that fundamentally shifts the way you look at yourself and your interactions with others.


For more on the topic, I turned to veteran salesman David Tumulty to share the secrets he has learnt after nearly three decades of success in the business. From car insurance to call centres to IT solutions, David has sold it all. He is currently a recruitment consultant in the construction and civil engineering sector for Dutton Recruitment, based in the UK and serving across Europe. See if you can apply even one of his tips to help you better move yourself and others.


1. Focus on communications

"Communications is the key to sales," David told me by phone this past week from his home in Cardiff. "Verbal and non-verbal. Communication is the difference between selling or not selling. It’s not a luxury, it’s a necessity."


I firmly agree with that as a fundamental principle. But what are some of the more specific traits or strategies you can apply to effectively communicate?


2. Focus on the pause

In the area of communications, listening skills are huge. But we’re not talking about active listening here, instead we’re talking about actively taking a moment to let a silence settle in between you and the other person.


David explains it this way: "Someone told me many years ago that a pause of more than four seconds makes people feel very uncomfortable. They will want to break the silence and say something, and what they say next can be very telling for the sale."


To use Daniel Pink’s example, imagine you are negotiating with your daughter about homework, something I’m a bit familiar with with Lulu, my 12-year-old. If you ask her to suggest a time that she will begin her homework or ask her to suggest how long she will work on her book report for the evening and then jump in with your own ideas before she has a chance to make her offer, how successful will you be? Likewise, if you are preparing to discuss a price or solution, ask the question of the other person first, then wait.


David suggests that during this time of silence or pause, the person who is first to break the silence is likely the one who will lose control of the negotiation.


"You should be doing about 30pc of the chatting and the other person should be doing about 70pc," David says. "As the old adage says, ‘We have two ears, but only one mouth’,"

Source - Read More at: