Salespeople are not afraid to cold call. They’re just afraid to call.

As a salesperson you’ve got a choice to make:


Interrupt or fail.


It really is that simple.


To sit back and wait for prospects to come to you is a flawed strategy and you will not reach peak performance until and unless you decide to interrupt.


Top salespeople are relentless and unapologetic interrupters because they know the alternative is a failure.

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