A strong sales culture supports collaboration, fosters trust and develops a high-performing sales team.

Who’s responsible for creating a high performance sales culture? Well, everybody – but as a sales leader, it’s your job to create and nurture an environment that enables your team to succeed. This doesn’t happen by accident, so it’s important to be deliberate in shaping it. Building a sales culture plan can help.

Some organizations have a plan that’s laden with too many words, pages and documents. Mapping your sales culture plan on a single page will help you stay focused on the key levers to pull as a leader. We use our practical one-page template at DoubleDigit Sales, and we share this template with our clients, too.

Read the full article at: resources.doubledigitsales.com