Strong sales coaching is critical for sales success. Research shows that sales representatives who receive effective coaching can increase their win rate by 54% within a year and a half of starting a coaching program. Furthermore, overall turnover can decrease by 12% simply by implementing good coaching.
But despite the benefits of coaching, many sales managers just aren’t providing it. 73% of sales managers spend less than 5% of their time coaching sales representatives. The biggest reason for this scary statistic? 47% of sales managers say they don’t know how to coach.
Fortunately, this is a skill that can be learned! Here are seven best practices for sales coaching:
Source - Read More at: blog.closeriq.com