Sales Coaching 101: How to Help Your Sales Representatives Succeed

Strong sales coaching is critical for sales success. Research shows that sales representatives who receive effective coaching can increase their win rate by 54% within a year and a half of starting a coaching program. Furthermore, overall turnover can decrease by 12% simply by implementing good coaching.

But despite the benefits of coaching, many sales managers just aren’t providing it. 73% of sales managers spend less than 5% of their time coaching sales representatives. The biggest reason for this scary statistic? 47% of sales managers say they don’t know how to coach.

Fortunately, this is a skill that can be learned! Here are seven best practices for sales coaching:

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