Dig your crystal ball out, and look into the future for a second.  Maybe flying cars will finally become a thing. Maybe we’ll learn how to talk to animals. Maybe machines really will take over the world. 

Here’s the thing: nobody really knows what’s going to happen next century, or even next year. And the same thing is true for the wonderful world of B2B sales. 

In 2025, all your competitors might disappear. Or maybe 10 new ones will pop up. Maybe someone will invent a new tool that gets rid of cold calling altogether. Maybe your CEO will decide to change the direction of your entire company. The only certainty is that something definitely will happen – we just don’t know what it’s going to be yet. 

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