Pull Levers in your Sales Funnel with Product Qualified Leads | OpenView Labs

Product Qualified Leads (PQLs) have become a major trend in SaaS companies over the last couple of years. Why the shift to the new framework?


1) The way organizations sell and market their products are different and


2) business software continues to look more and more like consumer software.

Source - Read More at: labs.openviewpartners.com