People and profits: What it takes to be a revolutionary CFO

CFOs have been an invaluable commodity during the pandemic, steering businesses through disruption and making the tough choices needed to ensure continuity. Yet it takes a special breed of CFO to pull a business out of survival mode and back into growth, competitive differentiation and innovation.

Businesses have lived with uncertainty and economic disruption for more than a year now, but that doesn’t mean the future is any more certain. The CFO’s role is to predict that future ahead of schedule and to put their business on the best possible footing to meet it. In this new climate, that may mean transforming the company from the ground up. To achieve this, a revolutionary CFO must surround themselves with the best people – and know how to look after them – and they have to make sure everyone is equipped with the right tools and technologies for the job.

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