Why do teams sell the way they do? Modern sales techniques, especially those that your company uses, have been crafted and refined over centuries through trial and error. Most modern sales teams, though, use one of two methods: methods based around gaining consumer trust, and another based around data and research to make sales techniques more effective.

One aspect of sales that has remained true over centuries: human touch is crucial to a sales team’s success. I’ve said it before and I’ll say it over and over again — people don’t buy from businesses, they buy from people.

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