Until you understand what culture is and how it is driving your business the wrong way, learning how to change it to significantly improve results will be challenging. Why? Because the old, “Stupid or not, that’s the way we do things around here” will just keep re-emerging.
And, to be clear, by results, I mean results achieved by your customers through your company’s products or services. Not simply products delivered, systems installed, or services provided, but business results—needs met, problems solved, and goals achieved.
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