Millennials on the rise: Understanding the five generations at work

  • Organisations face the unique challenge of managing the workplace expectations of five different generations while still trying to achieve their strategic goals.  
  • Each generation has its defining traits, which are helpful in understanding their preferred ways of working and management style.
  • Millennials are set to make up 75% of the workforce by 2025, and are a crucial lynchpin to a business’ future success.

There has never been a time in history when five generations co-existed in the workforce — until now. Each had a unique set of generation-defining childhood experiences that manifested in their workplace expectations and what drives them. 

How much employees are motivated and engaged heavily influences an organisation’s ability to meet its targets, whether achieving a certain profit margin, undertaking a digital transformation program, or outmanoeuvring competitors in becoming socially responsible. In this era, managing the diversity of generational attributes to achieve goals can be complex.

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