There are a few key metrics that are easy to gather and are critical for your overall business and marketing strategy. This includes components that will help you price your product or service better, add insights into potential future products/services, investment opportunities and identify gaps in your business.

Source - Read More at: topdogsocialmedia.com

Terrific article that provides links for sites that allows you to track your website ranking as well as your direct competitors rankings…well worth the read!