Many companies would not have survived 2020 if it weren’t for the guiding hand of a fully engaged CFO working closely alongside other senior executives to stabilize the business. These leaders have been on the front line in helping their organizations transition to new ways of operating, while also finding opportunities to increase efficiency, boost productivity and reduce costs all along the way.
Strong financial leadership is poised to be a critical factor in many companies’ post-pandemic success as well. In a recent survey of Institute of Management Accountants (IMA) and Association of Chartered Certified Accountants (ACCA) members, 72% of respondents said they expect the CFO’s role to either “increase or increase significantly” in importance over the next 3-5 years.
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