Whatever line of business you’re in, almost everyone nowadays is in the business of selling. Whether you’re trying to get customers to buy your product, pitch your company to investors, motivate your employees or get your teenager to do the dishes, your success will be dictated by your ability to influence, persuade and “close the sale”. 

And storytelling is arguably the most powerful tool in your selling toolbox. 

Source - Read More at: www.entrepreneur.com

LOVE this article! 

Terrific insight into how incorporating storytelling can dramatically increase your success rate in sales, and how important it is not to use the ‘s’ word when doing so.