If you’re looking to add a top sales performer to your team that has the skills, knowledge, leadership, drive, values, and forward-thinking to help take your business to the next level, there are measures you can take to make sure you avoid common hiring pitfalls. Believe it or not, interviewing and hiring, especially at this level, is one of the biggest risks your company can take.
I have broken down preparations to hire into three foundational steps to ensure you effectively define, seek-out, screen and secure top sales performers.

These measures will be essential at any time, but especially going into 2021 when there are many unknowns possibly instore for market conditions. Be careful not to shortcut these best practices or you risk paying for it 10-fold in the form of costly sales turn-over and just as importantly, loss of precious time. 

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