They start the job interview off with a smile. They talk warmly about their former employer. They have good references from reputable people in the industry. 

Sounds like the perfect hire, right? There’s just one problem: They haven’t done this particular job before — or in some cases, they have done it for such a short time they lack the experience the job demands. 

Startups can face this kind of situation a lot. It can be difficult to attract the kind of candidates you want for a number of reasons. 

Depending on the vacancies you have to fill, there might be high demand for certain skill sets. Salary expectations for those with the necessary abilities could be out of step with what your budget allows. And there will always be people a little nervous about joining a startup versus a larger, more established company.

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