Here’s Why You Should Invest in Culture

What’s on your mind when it comes to strategic investments this year, next year and even 3 to 5 years out?


If your organization is similar to others, productivity, talent acquisition, talent cultivation, and marketing might top the list.


But how do these areas relate to or connect with company culture? After all, culture is really the driving factor of many of the positive, desired outcomes that you’re looking for.


Let’s take a closer look at each of these investment areas.




When you break down improving productivity, it’s really about doing more with the same amount (or doing the same amount with less). Productivity can be in any of these areas, to name a few:

·      Higher sales and profit margins

·      Saved expenses or lower costs

·      Improved support systems

·      Better communication

·      More efficient operations

·      Streamlined workflows

·      A result of something new or innovation


But the way you achieve these outcomes is really about culture! Just think of what can get in the way of being more productive at work: Breakdowns in communication, colleagues that aren’t trained well, people who aren’t motivated, decisions that waste money, the list goes on and on. Some of those things might be more intentional, and many are not intentional, but just a byproduct of the normal way people are showing up to work each day.


To start to invest in your culture to help improve productivity, you need to get as clear as you can. To start, ask: What do you want people to be doing individually, as a team, and as an organization? What do you want to be sure they are not doing? (1)

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