In today’s current market conditions, leaders need to accept that the success of their teams and their companies will rely heavily on striking a collaborative, coordinated balance between creative strategic thinking and effective implementation. The previous model of leadership through top-down, silo-driven ‘command and control’ thinking will no longer suffice.

Here are five steps we see collaborative leaders taking right now to adapt to, and thrive in, the extraordinary circumstances we all face – a rapidly changing marketplace where there is no “normal.”

1.      Support the sales leaders. Of course, we need to prioritize revenue generation. That means we want to double down on sales management.

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