Why success doesn’t depend on your business idea, the quality of your product or your startup capital.

The concept of “startup” has grown so big that its very essence has been mystified by industry norms, stories and the media. About 472 million entrepreneurs and 305 million startups are created each year. Of those startups, 1.3 million are tech-related. Irrespective of the industry, most of them fail. Why do 90 percent of startups fail to pull through? Here are the top three startup myths revealed: