Best Sales Techniques: 5 Selling Techniques That Work, 5 That Don’t

In terms of sales techniques, there is a lot of “conventional wisdom” out there that, in reality, doesn’t help you make the sale. Here are five of the best sales techniques that really work, as well as five classic go-to selling techniques that may, in fact, be hurting your sales efforts.

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Today’s buyers have dramatically changed from decision makers from even 15 years ago, and to effectively sell to them, sales professionals need to  change the way they approach decision makers. It amazes me how many veteran sales professionals are still attempting to influence buyers with methods that may have worked ‘back in the day’ but are woefully inadequate in today’s market. #salestechniques