Become an “Employer of the Future” — Five tips for recruiting and retaining top talent

The workforce is constantly evolving and companies across all industries are adapting to ever-changing employee desires. Smart employers are striving to create a positive employee experience. That requires constantly refining how they approach human resources to ensure that they can continue to recruit and retain top talent.

From flexibility and competitive compensation to professional development opportunities and a focus on wellness, workers are seeking out desirable benefits when deciding where they want to work. While every industry has its own challenges, the unique characteristics of the healthcare sector have caused it to lag behind other industries in some respects.

I came into my position as chief human resources officer for Banner Health, one of the largest nonprofit hospital systems in the U.S., without any healthcare background. But we have moved to adopt fundamental principles for growth to ensure that we are serving the needs of current and future employees.  

To help become an ideal “Employer of the Future,” we have implemented a three-pronged strategy:

1) modernization, to attract the best talent

2) customization, to develop and retain existing team members, and

3) efficiency, to make work easier for each of our team members.

This strategy is helping us to live our mission: just as Banner has worked hard to optimize all aspects of the healthcare experience for customers and patients, we are equally dedicated to meeting the needs of our diverse, demanding workforce.

For HR professionals working toward similar goals, these five tips are essential for recruiting and retaining top talent, regardless of your industry:


Flexibility is key to recruiting and retaining top talent. Employees today want to decide how, when and where they work. It can be as simple as allowing employees personal options in how they dress, while still aligning with company policy. This may not be a new concept in every field, but it is not yet common in healthcare. Another option is flexible scheduling: allowing people to work less than full time or a modified work schedule. Banner, which is the largest employer in Arizona, offers telecommuting options which have led to more than 2,200 team members working from home.

Customized career paths

It’s increasingly important to balance what employees want today with what they will want tomorrow. More and more, employees want to create their own career ladder, instead of feeling confined to a narrow path. They also want more transparency — knowing where they stand and receiving more frequent feedback.

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