Aligning Functions for Enablement

Sales Enablement can be defined as getting the right content, in the right hands, at the right time, with the right message to further the right sales opportunity. A lot of right’s, right?


At face value, this seems like a straightforward task.


Have a Sales Enablement charter.


Build the right sales plays and messaging for the right situations.


And then make sure that the field understands and can execute.


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Another terrific post from The Brevet Group!