In our HubSpot’s 2025 sales survey, only 14% of respondents prioritized adopting AI tools, while 55% of sales pros have already integrated AI, with 26% reporting AI as a net positive for sales.

Lauren Kiefer, Head of Sales at Americas at Intercom, believes sales reps must adapt quickly as more buyers are becoming reliant on AI.

“Sellers are going to have to deeply understand AI, the new buying process, and how their product is described by these tools to customize their pitch, cut off objections at the jump, and help prospects to understand your value and offering on a deeper level,” she suggests.

Read the full article at: blog.hubspot.com