The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does one get there, though?
And is there really a proven process for attaining a reputation for thought leadership?
In his incredibly popular TEDtalk, “Start with Why,” Simon Sinek presents an interesting approach to doing business. Also, before it got shared and re-shared all over the internet, it seemed new.
Sinek argued that people don’t actually buy what we do; rather, they buy why we do it. They are more likely to follow the lead of those whose beliefs and principles they also hold dear. Based on this, leaders who do not give their audience a clear idea of what motivates them are less likely to succeed.
It is upon this alignment of beliefs that trust is built. This, in turn, leads to the establishment of thought leadership.
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5 solid suggestions on how to increase your on-line presence and become a ‘thought leader’ in your area of specialty.